Drive Sales
Sampling and storytelling remain some of the most effective ways to sell speciality cheese.
STILTON WEEK
10–18 October 2026
Britain’s Biggest Celebration of Stilton
This October, independent retailers across the UK will come together to celebrate one of Britain’s most iconic cheeses.
For nine days, shops, delis, cheesemongers and farm shops will inspire customers to discover, taste and enjoy Stilton through sampling, eye-catching displays and exciting food pairings.
Whether your customers already love blue cheese or have never tried it before, Stilton Week gives you everything you need to create an engaging in-store experience that drives sales and gets people talking.
Campaign overview
What is Stilton Week?
Free for independent retailers to take part, Stilton Week is a nationwide campaign designed to champion Britain’s famous blue cheese while helping retailers increase sales, engage customers and celebrate British food.
Taking place from 10–18 October 2026, the campaign brings together retailers from across the UK to create a coordinated national celebration supported by Speciality Food and Clawson Farms.
Every participating retailer receives a free promotional materials pack, merchandising inspiration and campaign support to help bring Stilton to life in-store.
Benefits
Why Take Part?
Receive a Free Campaign & Sampling Cheese Kit
We’ll provide professionally designed POS materials and selling tools to help you create an eye-catching display. As well as complimentary Clawson Farms Stilton for customer sampling.
Join a National Campaign
Become part of a coordinated celebration promoted across digital channels and trade media.
Inspire Customers
Show shoppers that Stilton isn’t just for Christmas. Challenge them to Brave the Blue.