Retailer support

Your Stilton Week Retailer Kit

Every successful retailer will receive a complimentary campaign pack designed to make taking part easy.

Stilton cheese wedges ready for display

Your pack includes

What’s in the Kit?

1

Clawson Farms Stilton

A complimentary 450g starter supply of Clawson Farms Stilton to help launch your customer sampling campaign.

2

Stilton Week Bunting

Eye-catching bunting to dress your display area and draw customer attention.

3

Educational Display Strutcards

Informative cards sharing the story, heritage and production of Stilton cheese.

4

Brave the Blue - Stilton Pairing Cards

Showcasing traditional pairings alongside daring, unexpected flavour matches.

5

Recipe Cards

Inspiring recipe ideas for customers to take home and try with their Stilton.

6

Campaign Guidance

Everything you need to confidently run a successful Stilton Week in your shop.

We’ve created everything you need to build an attractive display and confidently talk to customers about Stilton throughout the week.

Retailer commitment

What We Ask You To Do

Taking part couldn’t be simpler. During Stilton Week we’d love you to:

  • • Create a dedicated Stilton display.
  • • Use the supplied campaign materials.
  • • Sample Clawson Farms Stilton with your customers.
  • • Share photographs and videos on social media.
  • • Encourage customers to Brave the Blue!

Every retailer will bring the campaign to life in their own way, and that’s exactly what makes Stilton Week special.

Ready to Take Part?

Applications are now open. Places are limited to 100 retailers.

Apply Now