Independent food retailers including delicatessens, farm shops, cheesemongers and food halls operating physical premises in the United Kingdom.
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Frequently Asked Questions
Everything you need to know about taking part in Stilton Week 2026.
No. Participation is free.
Yes. Existing stockists are welcome to apply, and new stockists can be supported through the application process.
Approximately 100, with a broad geographical spread and a diverse mix of independent retailers.
Campaign packs will be sent ahead of October, giving you plenty of time to prepare.
Sampling is strongly encouraged as it is one of the best ways to introduce customers to Stilton, but retailers can tailor activities to suit their store.
Applications close on 22 September 2026 at 23:59. Successful applicants will be notified by email by 23 September 2026.