Stilton Week 2026 Privacy Policy
1. About this policy
This privacy policy explains how personal information is collected and used in connection with Stilton Week 2026, including retailer applications, campaign administration, deliveries, the Retailer Award, sampling-van visits and campaign filming.
It should be read alongside the Stilton Week Promotion Terms and Conditions and the applicable Cookie Policy.
2. Who is responsible for your information?
Clawson Farms and Artichoke Media are separate data controllers in relation to the personal information they each receive and use through Stilton Week.
This means that each organisation is independently responsible for deciding how and why it uses personal information and for complying with its own obligations under UK data-protection law.
Clawson Farms Long Clawson Dairy Limited Trading as Clawson Farms Registered society number: IP05419R
Long Clawson Dairy Hickling Lane Long Clawson Melton Mowbray England LE14 4PJ
Email: enquiries@clawsonfarms.co.uk Telephone: 01664 822332
Clawson Farms will use personal information for purposes including assessing applications, selecting and supporting participating retailers, supplying campaign materials and sampling cheese, arranging sampling-van visits, administering the Retailer Award, evaluating Stilton Week and maintaining relationships with retailers.
Artichoke Media
Artichoke Media Limited Company number: 14769147
Registered office: Jubilee House 92 Lincoln Road Peterborough Cambridgeshire United Kingdom PE1 2SN
Trading address: Units 2/4 Global House Moorside Colchester CO1 2TJ
Email: primary@artichokeHQ.com
Artichoke Media will use personal information for purposes including operating the microsite and application process, communicating with applicants, administering and promoting Stilton Week, producing editorial and campaign coverage, analysing campaign performance and maintaining relationships with retailers and readers.
The organisations may share relevant information with each other where necessary to administer, evaluate and promote Stilton Week. Each organisation is responsible for its own subsequent use of that information.
Questions about how information is used should be directed to the organisation responsible for the relevant processing. Where appropriate, either organisation may pass a request to the other so that it can be handled correctly.
3. Information collected
Depending on how an applicant or participant interacts with Stilton Week, the following information may be collected:
Name and job title
Business and trading name
Business address and delivery address
Email address and telephone number
Website and social-media account details
Information about the shop, its customers and its existing product range
Answers supplied through the application form
Information about access, parking and facilities for the sampling van
Communications concerning the application or campaign
Delivery and fulfilment information
Photographs, videos and social-media posts submitted or published as part of the campaign
Images, voice and other information captured during official filming
Retailer Award entries, judging information and results
Technical information such as IP address, browser type and website activity, where collected through the microsite
Marketing preferences and records of any consent given or withdrawn
Applicants should avoid providing unnecessary personal information about employees, customers or other individuals.
4. How the information is used
Personal information may be used to:
Receive and assess retailer applications
Verify eligibility and application information
Select participating retailers
Communicate application outcomes
Administer participation in Stilton Week
Deliver sampling cheese and promotional materials
Plan sampling-van routes and visits
Provide support and respond to questions
Monitor participation and campaign activity
Administer and judge the Retailer Award
Contact and verify a winning retailer
Arrange official photography or filming
Produce and publish campaign, editorial and promotional coverage
Protect the integrity and security of the campaign
Maintain records and resolve complaints
Meet legal, regulatory and food-safety obligations
Measure and evaluate the campaign
Maintain relevant business and retailer relationships
Send marketing communications where permitted
5. Lawful bases
Personal information will only be used where there is a lawful basis under UK data-protection law.
The likely lawful bases are:
Steps connected with an agreement
Application information may be used to assess an application and, if it is accepted, to administer the retailer’s participation under the Stilton Week Terms and Conditions.
Legitimate interests
Information may be used where necessary for the legitimate interests of Clawson Farms or Artichoke Media, including:
organising and evaluating Stilton Week;
communicating with applicants and participating retailers;
delivering campaign materials;
maintaining appropriate retailer and business relationships;
preventing misuse or fraud;
promoting and reporting on the campaign;
administering the Retailer Award; and
maintaining appropriate business records.
These interests will be balanced against the rights and reasonable expectations of the individuals concerned.
Legal obligations
Information may be used where necessary to meet legal or regulatory responsibilities.
Consent
Consent may be relied upon for:
optional email marketing where consent is required;
certain uses of photographs, videos or contributor footage;
non-essential cookies and similar technologies; and
any other activity for which consent is specifically requested.
Consent may be withdrawn at any time. Withdrawal will not affect processing that took place before consent was withdrawn.
6. Marketing communications
Applying for or taking part in Stilton Week does not automatically subscribe an individual to unrelated marketing from either Clawson Farms or Artichoke Media.
Where consent is requested for marketing, the application form will clearly identify which organisation will send the communications and what type of communications the applicant will receive.
Consent to receive marketing from Clawson Farms and consent to receive marketing from Artichoke Media will be requested separately. Applicants may choose one, both or neither without affecting their application.
Each organisation is independently responsible for the marketing communications it sends and for maintaining its own consent, preference and suppression records.
Marketing consent may be withdrawn at any time by using the unsubscribe link in an email or contacting the organisation responsible.
Service messages required to assess an application or administer participation in Stilton Week are not marketing messages and may still be sent where necessary.
7. Who receives the information?
Personal information may be shared where necessary with:
Clawson Farms and Artichoke Media
Employees and authorised campaign administrators
Website, form-hosting, database and IT service providers
Delivery, fulfilment and courier companies
Sampling-van operators
Photographers, videographers, production teams and editors
Retailer Award judges
Professional advisers, insurers and auditors
Regulators, law-enforcement bodies or other authorities where legally required
Successor organisations where part of a business is sold or reorganised
Only the information reasonably required for the relevant purpose should be shared.
Service providers acting as processors must handle personal information only on documented instructions and provide appropriate security.
Personal information will not be sold.
8. Photographs, videos and social-media content
Content posted publicly using the campaign hashtag or submitted directly may be reviewed for campaign administration, editorial coverage and the Retailer Award.
The use of campaign content is also governed by the Stilton Week Promotion Terms and Conditions.
Participants are responsible for ensuring that they have appropriate permission before submitting photographs or videos containing identifiable individuals.
Separate release forms may be used for official filming, interviews or prominent appearances in campaign content.
Social-media platforms process information under their own privacy policies. Stilton Week does not control how those platforms use information posted to them.
9. International transfers
Some technology, hosting, social-media or production providers may process information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used as required by law. These may include UK adequacy regulations, the UK International Data Transfer Agreement or an approved UK addendum to standard contractual clauses.
Further information about relevant safeguards may be requested from the organisation responsible for the processing.
10. Retention
Personal information will not be retained for longer than reasonably necessary.
The proposed retention periods are:
Unsuccessful applications: six months after the application decision.
Successful applications and campaign-administration records: three years after the campaign ends
Delivery records: for the period required for operational, accounting and legal purposes
Retailer Award records: three years after the campaign ends
Marketing records: until consent is withdrawn or the information is no longer required, with limited suppression records retained to respect opt-outs
Photographs and campaign footage: For as many successive years that Stilton Week runs
Cookie and analytics information: as described in the Cookie Policy
Information may be retained for longer where necessary to establish, exercise or defend legal claims, resolve a complaint or comply with a legal obligation.
Clawson Farms and Artichoke Media may apply different retention periods to information held for their respective purposes. Further details may be requested from the relevant organisation.
11. Security
Appropriate technical and organisational measures will be used to protect personal information against accidental or unlawful loss, alteration, disclosure or access.
Access will be restricted to people and providers who need the information for an authorised purpose.
No online system is completely secure, but reasonable steps will be taken to protect information and respond appropriately to suspected breaches.
12. Individual rights
Depending on the circumstances, individuals may have the right to:
Request access to their personal information
Ask for inaccurate information to be corrected
Ask for information to be erased
Request that processing be restricted
Object to processing based on legitimate interests
Receive certain information in a portable format
Withdraw consent
Complain to the Information Commissioner’s Office
These rights are not absolute and may be subject to legal exemptions.
Requests should be sent to the organisation responsible for the relevant processing. Identity may need to be verified before a request can be completed.
13. Complaints and contact details
Questions, requests or concerns about personal information should be directed to the organisation responsible for the relevant processing.
For Clawson Farms:
Long Clawson Dairy Limited Long Clawson Dairy Hickling Lane Long Clawson Melton Mowbray England LE14 4PJ
Email: enquiries@clawsonfarms.co.uk Telephone: 01664 822332
For Artichoke Media:
Artichoke Media Limited Units 2/4 Global House Moorside Colchester CO1 2TJ
Email: primary@artichokeHQ.com
Individuals also have the right to complain to the Information Commissioner’s Office:
Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Website: ico.org.uk Telephone: 0303 123 1113
14. Cookies
The Stilton Week microsite may use cookies and similar technologies to operate the website, remember choices, maintain security and understand how visitors use it.
Strictly necessary cookies may be used without consent where permitted. Non-essential cookies, including relevant analytics or advertising technologies, will only be used after the visitor has made an appropriate choice.
Further details should be provided in the microsite’s Cookie Policy and cookie-settings tool.
15. Other websites
The microsite may link to external websites, including Clawson Farms, Speciality Food and social-media platforms.
Those organisations are responsible for their own websites and privacy practices. Visitors should review their privacy information when following an external link.
16. Changes to this policy
This policy may be updated where the campaign changes or where legal or regulatory requirements develop.
Material changes will be communicated where appropriate. The current version will always be available on the microsite.
Last updated: 7th August 2026