The award
Best Brave the Blue Retailer
Who will be crowned this year’s winner? Throughout Stilton Week we’ll be celebrating retailers who have embraced the campaign with creativity, enthusiasm and fantastic customer engagement.
How to enter
Share your Stilton Week
During Stilton Week, share photographs and/or videos of your in-store display, sampling activity and customer engagement on Instagram. To enter:
Use #StiltonWeek26
Tag @clawsonfarms and @specialityfood_
There is no separate entry form. As long as your post includes the campaign hashtag and tags both accounts, it will be considered by our judging panel.
Please ensure your Instagram account is public so that we can see your entry.
Judging
What we look for
In-store displays
Sampling activity
Creative merchandising
Customer interaction
Social media engagement
Celebration of Stilton’s versatility
The winner will receive a farm-to-fork tour of the Clawson Farms Dairy and be featured across the Stilton Week and Speciality Food channels.